There’s more to the “customer experience” than how stores look, how apps work and how products are packaged. We in supply chain have a major role in enabling these experiences, encouraging folks to give their offerings a try – and perhaps, make a lifelong customer out of them. We explore how new mindsets in serving our customers is impacting our supply chain operations, and what we can keep in mind as we respond to evolving demands – while keeping our businesses profitable and sustainable.
Click here to read the full issue, or check out highlights below.
COVER STORY
Supply chain is the new customer experience
As our end customers begin to demand more, our role in supply chain now goes beyond just delivering products. We now also have to ensure that the entire customer journey surpasses expectations, all while keeping our businesses competitive and profitable. Written by Christine Pardiñas and Henrik Batallones
Appealing to pets (and fur parents)
The growth of the pet market in the Philippines illustrates the power of customer segmentation. Written by Henrik Batallones
OTHER FEATURES
Is there nowhere to go but up?
As the Philippines posts its best performance on the World Bank’s Logistics Performance Index survey, the challenge is to keep up the pace as the world recovers from major disruption in the past few years. Written by Henrik Batallones
Paths to industrial expansion
What options should we consider as we expand our distribution networks in response to growing customer demand? Written by Aleks Sotero
How autonomous vehicles can impact your logistics
The rise of driverless vehicles can provide new breakthroughs for your supply chain operations. Written by the Aratum team
READ FULL ISSUE
Click here to read the full issue of Supply Chain Philippines.